There are many things to take into consideration when picking a good dentist. Most people assume that the price is a major factor, but that’s only partially true. While it is true that below-average pricing is a sign of bad quality, it doesn’t work in the other direction. A dentist may have above average pricing as a marketing ploy, where they want you to assume they’re better, but the money goes to marketing, not better equipment or furthering dentist education.